Privacy Policy – Premium Comfort

Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

Contents

  • Introduction
  • Contacting Us
  • Changes to this Privacy Policy
  • The Information We May Collect About You
  • Cookies
  • Uses Made of Your Information
  • Where We Store and Process Your Personal Data
  • Security Standards
  • Disclosure of Your Information
  • Your Rights
  • Access to Information
  • Third-Party Sites
  • Law and Jurisdiction
  • Complaints

Introduction

1.1 Premium Comfort is committed to safeguarding the privacy of our clients, website visitors, and staff. In this policy, we explain how we treat your personal information.

1.2 We will ask you to consent to our use of cookies in accordance with this policy when you first visit our website.

Contacting Us

2.1 We welcome questions and comments regarding this Privacy Policy. Please contact us through the “Contact Us” page on our website.

Changes to This Privacy Policy

3.1 Any changes we make to this Privacy Policy will be posted on this page. By providing information after such changes, you agree to the updated terms.

The Information We May Collect About You

4.1 Information You Provide to Us

4.1.1 We may collect and process data that you provide to us, including:

  • Information submitted through forms on our site (e.g., registration, newsletter signup, contact forms).
  • Information provided when making purchases or using social media functions.
  • Information provided when entering competitions or promotions.
  • Information provided when reporting a problem with our site.
  • Survey responses or feedback about our products and services.
  • Contact details such as email address and phone number.
  • Personal details such as name, age, and address.
  • Order and transaction details including delivery information.

4.2 Information We Collect Automatically

  • IP address, device details, browser type/version, and time zone settings.
  • Information about your visit: URL paths, viewed products, page response times, scroll actions, and browsing methods.
  • Device data you consent to share (e.g., photos, contacts, location).
  • Location information (if you allow this via device settings).
  • Information from third parties such as analytics services, payment processors, and delivery partners.

4.2.2 Hotjar Usage

We use Hotjar to better understand user behaviour and improve our service. Hotjar collects anonymized data such as device type, browser information, screen size, and usage patterns.

You can opt out of Hotjar tracking using their opt-out link provided in their privacy policy.

Cookies

5.1 Cookies are small data files stored on your device. You can learn more at www.cookiecentral.com.

5.2 We use cookies to:

  • Personalize the site for you (language, region settings).
  • Enable features such as shopping basket storage.
  • Improve user experience and identify issues.
  • Review product and advertisement performance.
  • Estimate audience size and user patterns.
  • Store your preferences for faster access.
  • Prevent fraud and cyber-crime.

5.3 You may block or delete cookies, but doing so may limit functionality of our website.

Uses Made of Your Information

6.1 Information You Provide

  • To streamline checkout using previous payment details.
  • To fulfil orders and deliver requested services.
  • To personalize product recommendations.
  • To provide information about similar goods and services.
  • To contact you regarding reviews, orders, or delivery updates.
  • To verify payment details and prevent fraud.
  • To notify you about updates or changes to our services.

6.2 Information Collected Automatically

  • For website administration, troubleshooting, testing, and analysis.
  • To improve site presentation and performance.
  • To enable interactive features.
  • To provide recommendations based on user interest.

Where We Store and Process Your Personal Data

7.1 Data is stored on secure servers within the EEA.

7.2 Some data may be accessed by staff outside the EEA for order fulfilment or support services.

Retaining Personal Information

8.1 Personal data is retained only as long as necessary.

8.3 We may retain documents if required by law or for legal claims, fraud prevention, or business continuity.

Security Standards

9.1 We meet payment card industry data security standards.

9.2 Although we work to protect your data, internet transmission is never completely secure.

Disclosure of Your Information

10.1 We do not share your data unnecessarily.

10.2 We may disclose data:

  • During a sale or acquisition of business assets.
  • To comply with legal obligations.
  • To prevent fraud and reduce credit risks.
  • For processing payments and verifying identity.
  • To third parties managing product ratings/reviews.

10.3 Anonymized Data

We may share aggregated, non-identifiable information with advertisers and analytics providers.

Your Rights

11.1 Under data protection law, you have rights including:

  • The right to be informed.
  • The right of access.
  • The right to rectification.
  • The right to erasure (in some cases).
  • The right to restrict processing.
  • The right to data portability.
  • The right to object to processing.

11.2 You may exercise these rights via our Contact Us page.

Third-Party Sites

12.1 Our site may contain links to external websites. Each has its own privacy policy and we are not responsible for their content.

Law and Jurisdiction

13.1 This Privacy Policy is governed by English law. Legal proceedings may be brought in relevant UK courts depending on your residence.

Complaints

14.1 If you have concerns about how your data is used, please contact us through the Contact Us page.

Contact Email

Email: info@premiumcomfort.co.uk